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News

Influence of the Internet security industry involvement

  • Author:Snoppy Huang
  • Source:HC Security Network
  • Release on :2016-06-06
     Influence of the Internet security industry involvement
    Abstract: With the high-definition, ultra-high-definition imaging device, high-performance computers, high-speed network, the popularity of high-capacity memory, high-definition network monitoring equipment is ripe for large-scale applications, security monitoring has entered the Internet age. In addition to product development fast iterative upgrade, the Internet rely on the continuous improvement of the software to increase user stickiness, the Internet is gradually increasing impact on the security industry.
                        

  With high-definition, ultra-high-definition imaging device, high-performance computers, high-speed network, the popularity of high-capacity memory, high-definition network monitoring equipment is ripe for large-scale applications, security monitoring has entered the Internet age. In addition to product development fast iterative upgrade, the Internet rely on the continuous improvement of the software to increase user stickiness, the Internet is gradually increasing impact on the security industry.

First, the Internet brings security to get involved in a new atmosphere

Involved in Internet security circles, a great impact on the security ecosystem and marketing model, especially for small and medium traditional security companies will further increase the pressure to survive, but every attempt to subvert the old framework, but also brings new opportunities and room to grow, pushing the industry forward by leaps and bounds. This cycle is continued progressive, I believe that through 3--5 years, the security industry and the Internet industry will be fully integrated. Since the Internet has a subversive influence on traditional industries, security industry should combine the advantages of the Internet to achieve new development.

Security industry and the pace of cross-border integration of more and more Internet companies, which bring a lot of opportunities for security vendors. Hikvision ready to open the second joint national development fund overweight Internet security, Hikvision fitting CDB Development Fund Limited respectively RMB cash 124 million yuan, 050 million yuan joint subsidiary of Hangzhou Hikvision Electronics Limited capital increase, the capital increase will be used for the company, "the Internet security industry base construction project", the investment period of eight years, in the investment period CDB development Fund average annual investment rate of return of 1.2%, the company is committed to the agreed return purchase country plans to buy back open development Kang electronic equity fund holdings.

Internet companies involved, so that more public insight into the security industry, which will have a distinctive, powerful companies and teams bring in capital, technology and talent, when by its own spiral development difficult and rapid development, and the Internet enterprises can achieve both exactly complementary and win-win situation.

Second, the impact of the Internet on marketing of consumer security products

Internet service experience primarily for the civilian market, the user's word of mouth and Internet public opinion in favor of strengthening the company's brand, marketing cost compression. Consumption-oriented line of Internet commerce quickly penetrate every area of ​​people's lives, affecting people's lifestyles. And Internet marketing model to rapidly expand the market occupancy rate, with the number of users as the core objective, pre-venture capital funds and angel through rapid expansion in the scale of assessment will be profitable after more through free or low-cost means to win the market. The traditional security companies, mostly production-oriented, mainly for government and industry users, long product life cycle, hardware-based; high overall costs, cash flow is low, customer demand for more customized needs. So Internet Marketing for the security market is playing a greater impact can be further deepened their understanding civilian market for security products, pay more attention to personal safety and social order, thus changing consumption habits and expand security products market scale, improve the upstream and downstream industry chain association level.

Internet + IP security technology to promote the industry trend

Although the field of security, the Internet age instead of analog era is an irreversible process, but because of the price, the complexity of the application environment, the industry is not standardized rules and a series of reasons, the security network of the trend was the thunder, little rain. But in recent years as demand for "integration, integration" of the management and interconnection of IP network monitoring development, security system, to achieve mutual interaction needs of the entire security system is more and more obvious, the security industry has become the market development of IP trend.

IP-based security industry embodied in surveillance, monitoring of IP network dependency is growing, due to the relatively large analog front-end, back-end IP higher proportion of the whole, in terms of the overall degree of interoperability can not be satisfactory . In the era of mobile Internet, IP-based home video camera has basic, but the entire security market share occupied by the civilian market is still very small.

Poor network equipment compatibility problem has been the security industry, some manufacturers in order to better capture the market, often do have their own proprietary protocols; and because of the security industry has been lagging behind the development of standards, which is to do a comprehensive platform solutions equipment manufacturers is a profound understanding of the program. For example: participation in common ONVIF international agreements on business a lot, as long as compatible with ONVIF, the vast majority of devices on the market should be able to access, but in fact, although access is often not available, there are many problems, such as: the ability to decode poor, poor image quality, the screen Caton, delay, some loss of function, and many other issues. In this regard, the advent of the Internet age can promote government departments, trade associations, in particular security standard committee to promote the improvement and promotion of the standards. "

For now, there are still analog products market demand can not be ignored, but the future trend of development, companies need to keep pace with the market, in advance to adjust its product layout, a reasonable allocation of the proportion of IP and analog products to the market trend in the coming the occasion was beaten by surprise. 
                              

To sum up:

1, the age of the Internet should be more good products: the Internet to some extent will be able to Forced enterprise product better, to adapt to the requirements of the Internet.

2, the civil security market to have a new understanding: for example, now many manufacturers to enter the civilian market, because the market is full of its original, from the inevitable trend of development of their enterprises, is not equal to civil security market is a very easy to hand the 'big bread'.

3, enterprises need to formulate a reasonable marketing strategy according to their characteristics and development, put an end to blind obedience.